Youtube Web 20 In SEO Isnt Going Away

Rumor has it among the Internet Marketing crowd that Web 2.0, or Social Media Marketing, is about to become obsolete as a way to promote a product. This assertion is based on the idea that whenever marketers touch a venue to promote a product, the search engines inevitably shrink away from it. This is only partially true.





The reason Web 2.0 has been such a successful marketing venue is that it had been an untapped resource. As long as the blog sites, the forums and so on had few or no marketers, they enjoyed a top place on the search engine rankings.





After a Web 2.0 site got saturated with marketers, it began to lose popularity among users, and so began slipping in the rankings. The users leave in favor of newer blogs which aren't as yet rife with spammers. These sites usurp the previous sites in the search engine rankings.





This process goes on and on, with Web 2.0 sites enacting new anti-marketing policies to draw back new members, new sites coming up that offer a spam-free environment and so on. But this is not where the rumor of Web 2.0's fall from grace really comes from.





What they say is actually going to happen is that the search engines are simply going to stop giving link weight to Web 2.0 properties. Links from blogs and such simply won't count. It's probably not going to work out that way, and even so, there are ways around that.





First of all, I only have to reference the proverbial workhorse of website promotion: Article writing. It has been around forever, it has had its day of high favor with the search engines, but it hasn't gone away. It still gets respectable ranking. In all likelihood, Web 2.0 links will probably be the same way.





If this happens, it's easy enough to beef up the weight of a Web 2.0 link. All you have to do is to get back links from other Web sites. You can do this with Social Media links, by joining a network hub, or the standard practice of asking Web masters for back links. Your Web 2.0 links will regain some, if not all, of their lost link strength.





Secondly, let's assume that Web 2.0 properties won't allow the linking to a Web site option. Again, that can be circumvented, since it would not be in their best interest to disallow HTML in posts and comments. Too many users enjoy the ability to link to YouTube, news sites and other Web pages in general. You would still be able to take advantage of blog posts and comments for linking opportunities.





In the end, it's easy to see that Web 2.0 will still continue to be a valuable resource for search engine optimization. It may lose some of its punch, but there are ways around that. We just have to adjust our thinking to the changing climate.

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Youtube The Future of SEO Video

Do you use videos as part of your internet marketing strategy? Well, if you don't then you better start.





Consider these point to help you make up your mind: according to the New York Times, around 75% of web users watch online video; the average YouTube visitor watches more than 25 minutes of video everyday; and according to eMarketer, more than 50% of all web traffic is video.





Those are some impressive numbers, especially when you consider the millions of people who go online everyday. So, the goal for you is to tap into a portion of those millions of people to help build the web traffic, and thereby the profit, of your website.





The best first step is to make a short video on the service or product that you are promoting. The quality doesn't have to be superior.





Take a look at a lot of the videos on YouTube and you'll see that a lot of them are grainy, out of focus, and have terrible framing.





What you want to do is make a video that is clear and showcases your product. You can do this with a webcam if you want. Just point it wherever it needs to go and then talk about your product.





If you want, you can invest in some editing software or a higher quality camera, but those aren't necessary when you're first building your internet video presence. The Windows Movie Maker, which is included with Windows, should be all you need for basic stuff (Mac users can use the preinstalled iMovie).





Okay, now that you've got your video, you need to upload it. The best places to do this are YouTube, Google Video, and Yahoo Video. Make sure that the tags and description associated with your video are relevant and make sure to include a link to your website in the description.





When you have completed these steps, conduct a web search to identify the top video sharing websites to increase the exposure of your video.





These videos will accomplish a few things:





first, they will provide exposure for your product or service to an audience that is looking for them (that's why appropriate tags are so important);





second, each video posting will give you a backlink (you did put a link in the description, right?) to your site from a high quality site like YouTube;





and thirdly, your information is being provided by all media. You will likely have quite a bit of written content about your service or product, but to stand out from the rest you need to have video content as well.

Discover how SENuke helps internet marketers triumph over search engine rankings

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